7 Questions for Business

In a CNN interview to promote his new book, Isadore Sharp, founder of the Four Seasons hotel chain, talked about how he developed the company’s mission statement after sitting in on a training session at McDonald’s and realizing that their training literature hadn’t changed in 20 years -

It occurred to me that if you have something that people can understand, identify with, you don’t have to change it. That’s when I thought that we would use the Golden Rule as the basis for creating our mission statement.

You can read the full text of the interview here.

To read the Four Seasons mission statement, click here